Chiang Mai, Thailand
Score: 51

"What was once 'clean and green' is increasingly overcrowded and polluted from too many vehicles and overuse of Doi Suthep National Park."

"The ever-stricter standards for obtaining Thai guide licenses is having a positive effect both on the quality of information available for tourists, and on the appreciation amongst guides of their responsibilities toward the local natural and cultural environment. There are still big problems with hill tribe trekking."

"Tremendous infrastructure development, lost traditional charm as result. Warm Thai hospitality."

Phuket Area, Thailand
Score: 43

"Real hard sell. Tourist boats often deliver pollution to local fishing grounds, and scantily dressed tourists to 'off-the-beaten-track' Muslim communities."

"With the current tourism climate of 'sell first—value later,' things aren't going to get any better."

"You'd think the Thais would have learned from the Pattaya experience. Almost inevitably will degrade and decline unless current planning/management changes."